Why Send? A Guide on Sending Platforms
Sending direct mail, corporate gifts, and branded swag is proving to be an effective way to engage customers and prospects. In this quick guide, we’ll explore why sending is essential and how it helps increase brand awareness, build relationships, and achieve results.
Why Send? A Guide on Sending Platforms
Unlocking The Key to Personalized Sending
Most customers today can get what they want, when they want it, and how they want it, thanks largely to digital technology. This applies to both digital and physical items. Regardless of whether it’s B2C or B2B, today’s customers want—and expect—personalized experiences.
According to McKinsey, 71% of consumers expect to receive personalized experiences and 76 percent get upset when they don’t. In other words, customers expect to be treated like humans and not just a customer number.
One way to personalize the entire customer experience is to incorporate personalized gift-giving. Long gone are the days of spamming cheap, branded pens to get people to remember your name.
The truth is that people crave real, authentic connections. And that’s exactly what integrating a Sending Platform into your overall marketing strategy and workflow will do.