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On-Demand Webinar

How to Build Your 2021 ABM Plan

Planning: love it or hate it, we all have to do it. Starting the year with a strategic plan for your account-based programs is important — and time-consuming. To that end, we’re here to help!

We put together a boss-ready 2021 ABM planning template and will walk you through exactly how to use it in this live workshop. Join RollWorks, ON24, and Sendoso as we put together a plan that helps you hit your goals (and get props from your higher-ups!)

You’ll get:

  • Tips on how to align your account-based goals to your overall business objectives.
  • A walkthrough of planning your ideal target account list, engagement channels, and measurement strategy
  • 38-slide editable ABM planning deck with templates, examples, and instructions for how to make it your own.

Watch the Webinar


Devon Watts

Sr. Director of Corporate Marketing RollWorks

Tara Shirakh

Senior Manager, Expansion Marketing ON24

Patrick Wolf

Senior Manager, Demand Generation