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On-Demand Webinar

Using Brand Journalism to Execute Hyper-Relevant Messaging

The world changes quickly. So how do we continually answer the question, “What matters most to our customers right now?” and execute relevant go-to-market programs around it? In this session, you’ll discover a formula for brand journalism that turns messaging into a personal conversation with your audience that’s orchestrated across multiple channels, constantly addressing their top-of-mind pain points and building trust around your brand.

Watch the Webinar


Dan Frohnen

CMO, Sendoso

Bri Valleskey

Director of Corporate Marketing, Sendoso

Watch this webinar, and you'll learn

  • How to pivot your brand journalism strategy to be audience centric
  • Strategies for fusing your brand journalism with your go-to-market messaging
  • Steps for scaling your updated messaging across all customer facing teams